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a little video on ESL Support

  • 1.  a little video on ESL Support

    Posted 28 days ago

    This short video shows rhymes on the English "long A" sound taken from images photographed in downtown Chicago.  Enjoy!

    Kristin Lems
    National-Louis University
    United States

  • 2.  RE: a little video on ESL Support

    Posted 27 days ago
    Hey Kristin!
    I saw your video of the "Targé" ads with long A. Very nice images!
    I think it would be a good lesson and can be extended to have students search out other sounds and rhymes in adverts, etc.
    As for Target "wanting" consumers to pronounce their name differently, I think rather that the ad is in response to a popular "joke" whereby people sarcastically pronounce the name w/a French accent, making a subtle commentary about how Target is most decisively NOT upper class. I have a friend who enjoys referring to the store as "Targé" as if it were the home of designer fashion or high-class jewelry.
    So, it seems to me that the Target advertising department has taken their own customer joke and turned it back on itself.  This could be another lesson on the class system in the US and our love-hate affair with both idealistic equality and "making it big."
    Thanks again for the great pics and lesson ideas.
    Susan Horcajo
    S. Horcajo, EdD

  • 3.  RE: a little video on ESL Support

    Posted 27 days ago
    Susan, thanks so much! Yes, I meant to say that Target was turning that little class joke back on itself – I guess we would call that some kind of irony, right? Those are exactly the kinds of little subtle jokes that need to be unpacked for English language learners. I love your idea for the extension activity too!  Maybe I'll have to start taking some more photographs! Thanks let's stay in touch. Where are you?

    Thank you ~~ Kristin Lems 

  • 4.  RE: a little video on ESL Support

    Posted 26 days ago
    Yea Kristin, you might say it's ironic... but I think this was a straight-up tongue-in cheek deliberate sarcastic challenge by Target to try to upgrade their image.
    Whatever their purpose, it makes for great teaching. This material provides so many ideas, from word origins and pronunciation (G sounds different, -et @ ā, etc.) to advertising and media language.
    I am in California, and we are faced with teaching Spanish origin words, from tortilla to place names. Luckily Spanish is pretty straight forward.
    Thanks again for the images and teaching ideas!

    S. Horcajo, EdD